The Construction
Industry's Biggest
Problem Just Got
Solved.
We're bringing the
human back
into construction.
After giving the construction industry over 25 years of my life, I began to see the same psychological patterns repeat over and over again. Contractors are built to get shit done โ not manage the emotions of the people around us.
But somewhere between protecting profits and pleasing customers, we lose sight of the very nature of the business we are in. The human to human problem. We can structure systems around our business until we're blue in the face, but the human "thing" doesn't go away.
Nobody talks about the impact that relationship management has on our profits, cashflow, staff and reputation. Or our mental health. Because we've all realized the same thing over the years. Nobody gives a shit what you think.
Over the years I studied the psychology at play and watched the patterns repeat. I watched contractors get wrecked because they were too busy to notice the signs. Meanwhile I was closing deals without chasing them, earning respect without demanding it, collecting payment without fighting for it. The only disappointment my clients had was that we had to leave when the job was done.
It wasn't luck. It was psychological precision. Every interaction, every conversation, every process executed with intent. Not manipulation. Influence. Simply creating the conditions for a good experience to exist, and engineering an outcome that worked for everyone.
Then I watched a builder lose almost $70,000 on a project that was entirely avoidable. I saw the whole thing play out in real time. That was the day I decided to stop keeping this to myself.
My mission is simple. Raise awareness to a problem nobody is talking about and offer a solution that has never been done before in this industry. To build a group of contractors who are done losing money, respect and sleep to relationships they were never trained to manage. To share the methods and frameworks that changed everything for me.
The 4-Stage Breakdown
How client relationships deteriorate โ without intervention
Tap a stage to learn more
Doing More Isn't What They Remember
We tend to think that by "doing more" or "saving them money" has long lasting effects on the customer experience. While the customer would agree that that's what they want, it is purely transactional and doesn't have the impact on a balanced relationship. It comes with a level of sacrifice on the side of the contractor that could impact that very balance.
As contractors, we are built to "take it". When you spend as many years as we do being seen as the enemy, we tend to learn to handle a lot. But do we really?
